We said from the very beginning that if we’re going to be the brand that’s going to stand for, represent and help push the values of this new generation into the world, then we must move at the speed of culture,” Erika Wykes-Sneyd, Adidas’s vice-president of brand communications, said in a statement in December 2021, around the launch of ‘Into the Metaverse.’ “This goes back to the principles of Adidas, where we embrace the edge, open the door for the new and act with rebellious optimism.”įor more, sign up for The Drum’s Inside the Metaverse weekly newsletter here. Lay seige to hordes of alien scumbags, harvest their loot and tool up to take on bigger - and more lucrative - bosses. Blaze a trail alone or team up with three fellow intergalactic thieves to form a formidable fortune-hunting foursome. “We’ve embarked on the new age of originality. Space Punks is a living, evolving, online co-op action RPG space romp that will see you shootin’ and lootin’ your way across the galaxy. To date, Adidas has been able to effectively leverage the NFT marketplace and the metaverse to promote the ethos of individuality and self-expression that the brand has long pushed for in its traditional marketing. Like Nike’s acquisition of RTFKT, Adidas made web3 history when it launched ‘Into the Metaverse,’ a NFT drop created in partnership with NFT companies Gmoney, Punks Comic and Bored Ape Yacht Club in late 2021. It makes perfect sense, therefore, that the brand would be an avid early adopter of the metaverse as a new sphere for interacting with a younger, hipper audience. And just last week, the brand launched ‘Gucci Town,’ also hosted on Roblox, which has been designed to be a virtual rendering of Vault (its concept store), as well as a space for visitors to “come together with friends.”Īdidas has spent much of its marketing efforts in recent years establishing an image of itself as being much more than a shoe and clothing brand – it’s been aiming (quite successfully so far) at becoming a leading force in the worlds of athletics, streetwear, music and pop culture generally. The brand has also been making some bigger moves in the metaverse: in 2021 – in celebration of its 100th anniversary – it launched the ‘Gucci Garden Archetypes,’ a two-week virtual experience “that explores and celebrates the house’s inimitable creative vision,” Gucci said in a statement at the time. Difficult as it is for many to believe, the house famously sold a handbag on Roblox last year at a price that was higher than the bag’s IRL counterpart. Launched just over 100 years ago, Gucci has done more than withstand the test of time – it has managed to ride sweeping waves of cultural change, adapt to new technologies and always deliver a product that may never go out of style: elite and fashionable status symbols. There are a handful of high-end designer brands that have already demonstrated this quite clearly.
Please leave a review if you enjoy playing Space Punks.One thing that’s become abundantly clear during these early days of the metaverse as a commercial sphere is that value in the physical, material world can – if executed carefully – translate seamlessly into value in the virtual world. We welcome all of your comments and feedback, please mail to: us know how we can make this game better for YOU, and we'll do our best to make it happen!
Strategize > Visualize > and TAP to begin the chain reaction!
Space Punks is an addictive Puzzle Game with a high twitch factor! Create awesome chain reactions to wipe out the punks and save the orbits of the planets!
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